I completed a senior capstone project in which I was the sole designer working on a campaign for a real world client. National Chemsearch, or NCH Corporation, was starting up a wellness program for their employees. I worked directly with representatives from the company to create a name, logo, and branding for their new program. This experience was invaluable to me. It gave me real world experience heading up a campaign on my own and helped me understand the complexities of designing for a client. As I communicated back and forth with the client, the logo went through many stages. I have compiled a few different versions of the NCH Wellness logo and also some of the additional items I designed for the company.
I also proposed and implemented a plan to incorporate social media into their wellness plan to provide support and healthy tips for their employees.
